I posted on instagram last week my purchase at Sephora.
Was the worldwide launch of Benefit´s new eyeliner that´s innovative?
The Launch happened last Friday June 27th at all Sephoras not just here in Toronto but all over the world. I went at Eaton Centre one and was nice because when I got there there´s some make up artists teaching all the guests how to use the new product, also a spoke person from Benefit talking about the three products that they launch but the star was the Eyeliner for sure.
About the product:
Benefit they’re Real! Push-Up Liner is the first fool-proof and budge-proof gel liner in a pen. A gorgeous way to open up eyes, this matte black gel formula won’t dry out, and its cutting-edge tip ensures a precise line every time.
This eyeliner’s soft AccuFlex™ tip is custom-angled to draw an easy line. Its flat, wide guard gently pushes lashes aside to get close to lash line.
I´ve been using this product for a couple of days and I really love it, is super easy to apply and doesn’t come off easily, supper recommend.
The price is not very friendly CAD$29, 00 but really worth the investment. I´d tried a lot of different eyeliners over the years, but I never found an easy and durable one like this one.
In Brazil the price goes to R$: 120, 00 real.
I got this cute little purse and the fake up concealer sample as a gift, I love gifits. LMAO
sorry about the bad Picture, i was without my camera this day.
Here is the campaign vídeo.
source: google images, youtube and Travel Culture